To recap from our previous article, CBD is short for cannabidiol, one of the many naturally occurring chemicals found in cannabis. Unlike THC, the main active ingredient of hemp, or cannabis, CBD is not psychoactive, so it does NOT get you “high.” Better yet, CBD users report it helps an array of ailments, from chronic pain to schizophrenia. The best part? Taking CBD can be fun!
We were all kids once, and for some of us, eating gummy vitamins, gummy worms, and gummy bears was part of our childhood. Today, thousands of adults are taking CBD gummies, proving that gummies really never go out of style.
The Fun of It
Growing in popularity as a dietary supplement, CBD gummies are an easy way to enjoy the many benefits of cannabidiol—especially for pets. They are also a great way for adults to feel a little nostalgic about their childhood sweet tooth while actually improving their health.
Variety and Avenues
Just as you remember having a wall of choices, CBD gummies are available in fun shapes, and in both sweet and sour flavors. When it comes to benefits, there is growing evidence pointing to CBD’s effectiveness in different areas such as insomnia, inflammation and anxiety–so effective in fact, that some CBD users no longer take over-the-counter drugs.
Who Can You help?
According to the Anxiety and Depression Association of American, in any given year, approximately 40 million people in the U.S. experience an anxiety disorder.
If you are looking for a target consumer, just think: your CBD gummy could help minimize the sometimes-debilitating anxiety felt by so many adults for a multitude of reasons. With the proper consultation of a healthcare professional before use, your product may help dodge potential roadblocks that could hinder personal and professional growth for so many individuals!
Market Growth Ahead
If you are hesitant about just how successful a line of CBD gummies can be, “a leading CBD product directory says the CBD gummies niche within the CBD edibles market is poised for explosive growth in 2019 and 2020” (finance). The pure CBD oil market has been escalating exponentially over the past few years, and 2019 promises to deliver continued expansion of the overall market. So, what’s your flavor?